Monday, July 25, 2011

'Captain America' topples 'Potter'

Paramount and Marvel Studios has won a victory as Chris Evans stars Captain America: The First Avenger leads the domestic box office with a launch $ 65800000, with the other superheroes Thor and PIC has built an audience for extravagance superhero this summer The Avengers.

Captain America was sufficient for business to come in No. 1, ahead of Harry Potter and the Deathly Hallows Part 2, which fell a steep 72% after mammoth debut a week earlier.

REVIEW: Captain America: The First Avenger

Deathly Hallows 2 is still a huge box office, grossing $ 48.1 million in the second period for a national total of 274.2 million dollars. His immersion was not surprising box-office observers, given its openness to 169.2 million dollars, the best of all time and emphasizing the rush to see the final title in the franchise.

To become the No. 3 domestic box office were Screen Gems' by Justin Timberlake, Mila Kunis friends starrer, benefits, the latest Hollywood vulgar R-rated comedy. PIC directed by Will Gluck, opened to $ 18.5 million, slightly behind the $ 19.7 million earned thematically No Strings Attached in January of this year, but still a good start.

REVIEW: friends with benefits

Friends with benefits, made for a modest $ 34 million, played the best for women who repped 62% of the audience.

Directed by Joe Johnston drew Captain America the most attention. Open set Captain America and Thor as $ 65.7 million in May-largest sporting-summer opening for non-suites, easily carried in the $ 53.2 million debut of Green Lantern.

Captain America, to be film-score had a younger audience Thor, with 43% who buy tickets for less than 25 years of age. Turned out for opening weekend, which drew up the Thor-B + film scores, only 25% under 25 years of age.

Gallery: Comic-figures disputed

Reported cost of $ 140 million to make, Captain America is the ultimate title to be distributed theatrically into an agreement with Paramount Studios Marvel. The partners have released four films, including the first two in the enormously lucrative pictures of the Iron Man franchise

Disney, owner of Marvel, will now take over the distribution of Marvel titles previously held by Paramount, but Paramount will still have an interest in the Avengers and Iron Man 3, including pay television rights.

Both Chris Evans and Chris Hems Worth Star Thor are resuming their roles in the Avengers, who also Mark Ruffalo as The Incredible Hulk and Sam Jackson. Nick Fury. Other Marvel characters

"When you look at these two properties [Thor and Captain America], who now have good momentum entering next summer Avengers," Paramount vice chairman Rob Moore.

Even rival studio Paramount has been credited to the field of marketing.

Captain America and Thor made the most of any superhero PIC this summer in the form of opening their gross domestic product, while Thor is the securities was the greatest superhero in the world, the extrapolation $ 445.8 million worldwide, compared with 346.9 million dollars earned to date Fox X-Men: First Class.

There have been questions about how Captain America will occur abroad, because of its title and bent. If the opening of the film in Italy this weekend is any indication, the film seems to be on a solid footing.

Captain America was opened in Italy, $ 2.8 million, or 16% before the first Iron Man, Thor, but a little 'back.

"He played like a great Tentpole in Italy, suggesting that there is not much to push abroad," said Moore.






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